[Download] "Lehman Trikes: A Story Within a Story (Company Overview)" by Journal of the International Academy for Case Studies ~ Book PDF Kindle ePub Free
eBook details
- Title: Lehman Trikes: A Story Within a Story (Company Overview)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2011
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 544 KB
Description
CASE DESCRIPTION The primary subject matter of this case is strategic alliances. Secondary issues include business strategy, entrepreneurship and marketing. The case explores the dynamics of an alliance between Harley-Davidson and a small, entrepreneurial, niche market company, Lehman Trikes. The case is appropriate for senior level four undergraduate courses or level five graduate classes. The case may be taught in two class hours with 1-2 hours of outside student preparation.
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